Small business PR post lockdown
April is full of promise. The daffodils are blooming, evenings are getting lighter, and Boris has finally given us permission to meet up with a few more socially distanced souls outside. After months of being unable to plan, the possibilities are again opening up for businesses all across the UK. So, when it comes to marketing and PR, what should small businesses focus on in the coming weeks?
My key advice for the coming weeks is as follows:
Ring the changes: Make it clear how your business will change considering new lockdown guidance. As soon as you can, update your website to show revised opening times and dates. If you’re unsure about this right now, do make clear that you will be updating your website as soon as you can, so customers should check back soon.
Reassurance: Do you need to reassure your customer base? Post lockdown, we will all want to know how and where we spend our money will not compromise our safety or leave us out of pocket, so deal with this head-on via your website, newsletters or press releases.
Remind your customers who you are: As we emerge from the pandemic, it is highly likely that we will all be more careful about where we spend our money, so do remember that old (but wise) adage that people like to buy from people, not faceless brands. Share stories about yourself and your staff to enable a better connection with your customers.
Don’t be shy: remember this is not about ego but for the profile-raising good of your business.
Written by Fiona Anderson, Director,