by Aspect County

Bulgari – Jewellery Watches

Designing and producing fine jewellery is how Bulgari’s story began in 1884 in Italy. A Greek immigrant and descendant of a family of silversmiths, Sotirio Bulgari opened his first shop in Rome on Via Sistina. In 1905, he and his two sons, Costantino and Giorgio, opened a second shop on Via Condotti, which is the historical flagship boutique of Bulgari today. His Greek origins and the world-renowned culture and opulence of Rome made for a unique mix which incorporated Greek and Roman arts.

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The boutique became a place where the aristocracy, the rich, and the famous came for exceptional high-quality jewellery, designed by the Bulgari’s. Giorgio devoted his life to the creation of the Bulgari style’, while Costantino compiled his studies and experiences in what later became one of the most authorised and serious reference books on Roman silver – the Argentieri, Gemmari et Orafi d’Italia. On these very foundations rests the present status of Bulgari as a tireless pioneer in jewellery design and craftsmanship.

Architectural timepieces of exquisite craftsmanship that are full of Italian spirit.
More recently, Bulgari has performed an extraordinary expansion of its watch production facilities, acquiring, and setting up its branded watch case, watch dial, ultra-high-end haute horlogerie, and intricate innards. This all-encompassing integration of know-how in design, production, finishing, and final assembly has allowed Bulgari to expand on its unique design capabilities and turn into a record-setting watch manufacture that has truly mastered ultra-thin and high-end jewellery watches. 

Watchmaking is serious business, as is mastering any of the demanding crafts in high-end jewellery. These combined result in lavish pieces which bring the wearer the joy which originates from Bulgari’s Roman origins. 

Luxury in its purest form
Every unique high-end jewellery timepiece creation that leaves the Bulgari workshop is a symbol of Bulgari’s boundless commitment to beauty, positivity, and joy. Never failing to seek new sources of inspiration in the rich history of the world, Bulgari takes pride in its always finding new possibilities in expanding their haute joaillerie and haute horlogerie know-how. 


Written by Cindy-Lou Dale