98 Years of Innovation
In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. A century later, that entrepreneurial spirit of innovation lives on in everything we do. It’s what drives us: to change how we all hear, see and feel the world. As the Bang and Olufsen brand found its path in the marketplace, it also found its USP. The company didn’t just want to create radios, but design devices that were a pleasure to live with, inspired by both function, and form. Over the years, B&O has continued to innovate.
In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. A century later, that entrepreneurial spirit of innovation lives on in everything we do. It’s what drives us: to change how we all hear, see and feel the world. As the Bang and Olufsen brand found its path in the marketplace, it also found its USP. The company didn’t just want to create radios, but design devices that were a pleasure to live with, inspired by both function, and form. Over the years, B&O has continued to innovate.
From a branding perspective, it’s easy to see the Bang and Olufsen identity in everything the company does. As B&O continues to build its brand, it consistently looks for new ways to showcase the brands purpose, and values, in everything it does. Much of Bang and Olufsen’s unique identity, of course, comes from the incredible products it creates. While it’s true that amazing branding and a strong marketing plan can give you the awareness and recognition you crave from your target audience, you still need an amazing product to bring people to your door.
In a world surrounded by competitors, it manages to stand out in the marketplace by designing products for an almost cult-like following of people who put quality and design first. The continued appeal of Bang and Olufsen just goes to show how sustainable this company is. This is a brand that’s built around customer experience, considering every aspect of design from the way an item looks, to how it feels, sounds, and works. It’s B&O’s devotion to impeccable customer experience that has made it so appealing throughout the years. By combining technology with visual appeal, B&O has found its differentiator, and continues to impress loyal customers, and attract new ones.
The Cradle to Cradle certification Future-proofed technology.
What Bang & Olufsen’s new Cradle to Cradle certification means for our commitment to sustainable design. Here’s the problem: the average lifespan of products are decreasing, while the generation of waste is increasing. How can we counter this? B&O‘s new Cradle to Cradle initiative is one solution. Launched at Salone del Mobile with their Beosound Level speaker in September 2021, it aims to show how these worrying trends can be reversed by committing themselves to simple, achievable steps.
A Commitment to Sustainability
Creating long lasting products and enduring magical experiences are part of our fundamental beliefs. We embrace the principles of a circular economy and promoting responsible consumption. We work towards the ultimate goal of making all components that impact the product, lifetime replaceable, customizable and upgradeable, ensuring we extend the life of our products indefinitely. It is an integral part of our journey.
Multiroom Speakers
Simply connected, No cables, no fuss. Connect speakers quickly and easily through WiFi and be connected everywhere. Control the whole experience from the palm of your hand: play what you want, the way you want.
Fill your home with music. Connected speakers work together to keep you in the moment. Two- and Three-Room Sets create a home setup that puts you in control. Stereo Pair Sets let you enjoy rich, vibrant stereo sound in any room.
Speakers that talk to each other
Add luxury to your existing setup or start a new one with Bang & Olufsen Connected Speakers. Compatible with any speaker supporting Chromecast™ or AirPlay. Seamlessly connect over WiFi and enjoy with all your favourite streaming services and devices. A new dimension of music is now only a click away. With Stereo Pairing, you can wirelessly connect two of the same speakers together to be immersed in more detail, depth and scale than ever before. Hear it all – just as the artist intended.
