Ducati: Hailsham
There’s something unmistakable about the roar of a Ducati engine, an acoustic signature that hints at decades of Italian passion, engineering excellence, and racing pedigree. For motorcycle enthusiasts, Ducati is more than a brand; it’s a lifestyle, a symbol of performance wrapped in unmistakable design. From the red-hot aggression of the Panigale to the sleek confidence of the Monster, every Ducati is a fusion of form and function, where power meets elegance. The company’s roots stretch back to 1926 in Bologna, Italy, but it was the post-war years that saw Ducati step fully into the world of motorcycles, carving out a reputation for speed and sophistication. Over time, they’ve dominated racetracks and hearts alike, especially with their Desmodromic valve system a unique innovation that has become part of the Ducati DNA. But it’s not all about brute force; Ducati bikes are also known for their agile handling, high-end components, and increasingly, their commitment to digital technology, with features like riding modes, cornering ABS, and smartphone connectivity becoming standard. Even off the track, Ducati continues to evolve, with models like the Multistrada and DesertX proving the brand’s versatility across adventure and touring markets. Yet through every iteration, the essence remains: Ducati is for riders who value precision, passion, and performance. It’s a badge that signals not just what you ride, but why you ride because for some, motorcycling isn’t just transport; it’s art in motion.
Silverstone October 2024 Ducati announced the expansion of its dealer network through an exciting new partnership with Sykes. This collaboration brings a brand-new Ducati store to Hailsham, East Sussex – Sykes’ first dealership with the iconic Italian brand.
Sykes is an independent family run business, and is truly customer service driven, operating in the Motorcycle market for over 22 years. John & Denise Sykes, owners of the new Dealership, are truly thrilled to have the opportunity to look after the Ducati community now they are open to the public.
This state-of-the-art Ducati dealership is completely fitted out with a new four bench workshop, including specialist tools, new service and parts departments, customer area and Scrambler area with the final touches expected to be completed by December.
The Dealership is one of the largest in the UK covering over 7000sq ft of pure Ducati style. Located in Swallow Enterprise Park, Lower Dicker, Hailsham, the Dealership will showcase the latest Ducati and Scrambler motorcycles, along with official accessories, apparel, e‑bikes, and the Ducati Approved program. Plus, a fully equipped service centre will be staffed by expert technicians ready to take care of your bike.
Fabrizio Cazzoli, Managing Director of Ducati UK, shared his excitement about the partnership: “We’re very glad to be working with Sykes in Hailsham. They’re one of the most trusted names in the UK in motorcycling, and this new showroom will offer motorcycle lovers in Sussex a top-tier Ducati experience.”
