MUNRO: Mission Possible
Munro Vehicles, a manufacturer of all-electric 4x4s, and Scotland’s only volume production car company, has unveiled its first vehicle, the Munro Mk_1. Designed, engineered, and built in Britain, the Munro MK 1 is the world’s most capable all-electric 4×4, born off-road to navigate the most challenging terrain and operating for up to 16 hours on a single battery charge.
The Munro combines a state-of-the-art 280kW electric powertrain to ensure zero tailpipe emissions, with a proven, robust, simple-to-maintain mechanical driveline that delivers uncompromised off-road ability. The Munro’s unique attributes make it an ideal choice for those seeking to minimise their environmental footprint in numerous sectors including construction, agriculture, mining, environmental, emergency rescue, remote infrastructure maintenance, and recreation without compromising on performance or capability.
Capable of effortlessly transporting a crew of five to the most rugged locations, accommodating an 1000kg payload and 3500kg towing capacity, the Munro represents the ultimate, sustainable, utilitarian, off-road workhorse. Intensely focused on off-highway performance, reliability, ease-of-repair and longevity, the Munro is engineered to provide owners and operators with decades of service.
Priced from £49,995 (excluding VAT) in five-door, five-seat, 130-inch wheelbase Utility guise, Munro has already received deposits for several Munro MK_1s that it will hand-build next year. Orders have come from locations across the globe including the UK, Switzerland, St Lucia, and Dubai. Several pre-sale agreements have been reached with fleet operators in key industries.
In 2024, Munro will expand from its current headquarters in East Kilbride to a new purpose-built factory in central Scotland, where production will scale to more than 250 units per year initially, leading to the creation of 300 new jobs. The new site will eventually produce 2,500 vehicles per annum. Munro is the first automotive manufacturer to build cars at scale in Scotland since Peugeot-Talbot closed its Linwood plant in 1981, which the Rootes Group established in 1963.
Munro Vehicles was founded in 2019 by Russell Peterson and Ross Anderson to manufacture the Munro®MK_1, the world’s most capable all-electric 4×4, for commercial and private customers. Born off-road, the Munro is a unique 4×4 with uncompromising capability in the most challenging environments with the lowest environmental impact.
Scotland’s only production car company, Munro Vehicles, will build 50 vehicles in 2023 before transitioning to a new purpose-built site near Glasgow in 2024. With the creation of 300 new jobs, production will be ramped up to 250 vehicles per year with a strategic roadmap in place to deliver 2,500 units annually by 2027.
The Munro is cleverly engineered to be simple and low-cost to maintain, with the extensive use of existing components. This approach ensures a superior total cost of ownership, with maximum uptime from a fully electric 4×4 that minimises its footprint no matter where it goes.
Like the Scottish mountains the brand is named after, the Munro has been conceived to last a lifetime. Born off-road, born electric and capable of withstanding the harshest terrain and challenging elements, Munro is enduring, inspiring and ready for any challenge.