Pedal Power
The new craze of electric bikes is still in its infancy here in the UK, but with recent research showing that pedal-assisted owners are using electric bikes more often and riding further than they have done, it’s looking likely that electric bikes are here to stay. If the thought of cycling up a hill is too much of an uphill climb or the commute to work, stuck in a car or packed train, fills you with dread it might become a thing of the past with an eBike, and could even allow you to go the extra mile on the weekend ride-out.
Delivering only 3% of the Co2 emissions of the average car journey, these new machines are looking likely to become a mainstay of every household over the coming years, so we thought we’d delve a little deeper into one of the UK’s first eBike trendsetters, Fully Charged, to find out more about their operation and rise as the nation’s favourite eBike retailer.
‘What’s most important is to understand the customers requirements’, says Ben Jaconelli, who Founded Fully Charged back in 2014, a true transport enthusiast who spent his formative career in the supercar industry at Romans International, one of the UK’s leading supercar dealers. Conscious of the growing environmental concerns surrounding automobiles, Ben’s obsession in supercar technology transitioned into eBikes, where he immediately felt inspired to spark interest in how the public move around our cities and towns. What started as a pop-up in Old Street, Fully Charged has now become the UK’s leading premium eBike specialist, with a growing number of stores across the UK and an impressive e‑commerce operation to back their bricks and mortar operation. Still, to this day, Jaconelli couldn’t be more adamant of how important it is to invest in the right piece of technology.
‘Unfortunately some eBikes can be tarnished with a bad brush, with cheap, knock off brands dominating digital channels. Consumers are finding that having purchased a cheaper version eBike, they come littered with problems and they are then left with inadequate maintenance support they need. We want to make sure our customers never go through this experience and have therefore hand-selected what we believe are the ten best electric brands out there, so that our customers have a bike that they love for many years!’
Fully Charged’s flagship London Bridge showroom is no ordinary bicycle shop. When you walk through the doors to the showroom, you’ll be greeted by one of the company guru’s and experts in their field, who can help give you an informed decision on the 250+ leading eBike brands in stock, which include some of the true innovators in their category, Gocycle, Moustache, Riese & Müller, Desiknio and Urban Arrow, to name a few. You can book a dedicated in-store appointment to test-ride the bikes or arrange a phone consultation with one of their gurus.
With a new year just around the corner, how about shifting your mindset to a healthier, greener life where an eBike features in your day-to-day routine?
