Rolls-Royce – The automotive equivalent of haute couture
Rolls-Royce is more than a motor car. It is a work of art, hand-made to order by a team of highly skilled craftspeople and designers. Whatever you imagine your ideal motor car to be, take the, your vision and let them bring it to life.
For those who value rarity in its most authentic form, Rolls-Royce Motor Cars presents Coachbuild: an extraordinary design collaboration between patron and artisan, resulting in a truly singular creation. Glamourous embellishments. Striking colour combinations. Artisanal detailing. These are motor cars customised by our patrons themselves, with absolute panache, producing emblems of expression.
The concept of your bespoke Rolls-Royce begins with a single line on paper. From there, they design your masterpiece, free of time constraints or limitations. Your vision is realised without compromise. Only Rolls-Royce can fulfil such an ambitious vision. Coachbuild is a legacy, a craft, an inspiration. Coachbuild is luxury.
The Rolls-Royce Black Badge range is for those who reject conformity and cultivate their own unique vision. It’s the darkest and most urban statement Rolls-Royce have ever made. Black Badge cars are bolder, more aggressive in design, and appeal to a younger audience as influencers and celebrities seem to favour them. It is a more dynamic, powerful and performance focused version of the standard Rolls-Royce models. Bad ass Black Badge models brings you the most powerful Rolls-Royce cars in existence which can be personalised like no other, creating a defiant masterpiece.
Sitting inside of a Rolls-Royce is a singular, sensory experience by design. The look, feel, and even sound of the leather, are all taken into consideration. There are endless ways in which a Rolls-Royce outshines all other motor cars in existence. The same can be said of their leather, which is without question, the finest in the world.
They’ve been working alongside their trusted farmers for nearly two decades, raising bulls in impeccable conditions with the utmost care for their wellbeing. The humid, temperate surroundings of their home keeps their skin healthy and supple, while the lush grass they graze is full of immunity-boosting nutrients and antioxidants.
The selection process is rigorous. Using chalk markings, Rolls-Royce leather experts identify and eliminate any scars, insect bites or other imperfections, no matter how minor. However, this initial approval is only the first step. Once the perfect material is selected, it’s put through intensive measures that test the leather’s overall performance and longevity. One such measure involves placing the leather in a temperature-controlled chamber that’s chilled to exactly ‑10°C, then rapidly heated to 100°C degrees. This meticulous adjustment is carried out once every 24 hours, for ten days. Rolls-Royce leather can only be signed-off once it is proven to withstand the most extreme of conditions.
The colour-matching process is deceivingly complex. Colours must be considered from all angles, in all variations of light, until absolutely perfect. To achieve the highest calibre of colour, Rolls-Royce leather embarks on a process where it is tumbled in pigment to give an intense payoff that permeates at every level, as opposed to just the top layer. This technique also ensures that over time, the material ages beautifully and evenly.
Silence is an essential element of the signature Rolls-Royce ride. Given this, even the sound of their leather upholstery must be considered – ensuring it never catches or squeaks. To function without sound, the leather is placed in an immense, revolving drum for eight to sixteen hours until a truly sumptuous texture is achieved. This special treatment ensures sitting back is an uninterrupted and peaceful affair, a detail that’ll take you by surprise.